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Aurega

Craftsmanship

Aurega’s savoir-faire

Since 2020, the Maison has built its own production workshop in L’Honor-de-Cos: machines, gestures, a team — and the quiet insistence on doing things well.

A craftsman in an Aurega apron checks a straw boater at the blocking machine
Brick wall lined with straw and felt hats beneath the Aurega plaque

The workshop

A workshop born of a conviction

When the health crisis weakened supply chains, Aurega chose to make rather than endure: acquiring machines, learning the gestures, building French production capacity.

Today, a small team crafts some fifty models there, from the straw Trilby to the winter felt — a growing part of our collections.

The steps

From material to hat

Nine steps, a single guiding thread: respect for the material. Every model follows this path, from the hands of the workshop to the final check.

Selecting the material
Preparation
Shaping
Blocking
Drying
Working the brim
Trimming
Finishing
Checking
Selecting the material
01Selecting the material

Felts, straws, braided fibres: everything begins with the choice of a beautiful material, even and alive.

Preparation
Shaping
Blocking
Drying
Working the brim
Trimming
Finishing
Checking

The materials

To know a material is already to respect it

Wool or fur felt, paja toquilla, raffia, straw, linen, cotton, leather: each material sets its own pace and calls for its own gestures.

Two hands adjust the black grosgrain and its pin on a straw hat

Finishing

Trimming, the invisible signature

A hat is also judged from the inside: the evenness of a seam, the hold of a sweatband, the choice of a thread. It is in the trimming store — ribbons, grosgrains, threads of every colour — that the final touch of each model is decided.

Before shipping, every piece passes one last check: shape, size, stitching, hold. Nothing leaves that is not ready to be worn for years.